The Best and the Brightest

Posted on by Chief Marketer Staff

WHEN THE TOPIC is business-to-business direct marketing, I’m often asked about what kind of response rates to expect, about the most productive media channels, the best lists, the best time to conduct a campaign, the most effective qualification questions. I always answer the same way, much to the frustration of my listener:

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In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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