Telemarketing Salary Growth Slowing
THE DAYS of double-digit hikes in telemarketing salaries may be over, judging by a survey from TeleManagement Search, a New York executive search firm.
Inbound telemarketing directors in the consumer arena saw their base compensation jump 2.9%, from $80,400 in 1997 to $82,700 in 1998, while business-to-business telemarketing director salaries rose 2.1%, from $74,600 in 1997 to $76,200 in 1998.
A telemarketing director’s duties include measuring and controlling allowable costs per order; implementing call center policies; hiring and training staff; and designing monitoring programs.
The higher consumer pay level is an anomaly. B-to-B telemarketing salaries tend to be slightly higher due to the more technical nature and greater ticket value of the products and services sold to businesses.
Outbound B-to-B telemarketing directors earned an average of $82,100, with low and high reported salaries of $67,900 and $88,600. Average base compensation rose 1.9% from last year’s level of $80,600. Consumer directors typically earned about $74,800, up 1.9% from last year’s average of $73,400, with a low salary of $63,400 and a high of $86,800 reported.
Outbound directors determine target markets and develop sales and pricing strategies; design and implement marketing plans; develop quality and efficiency programs; and analyze sales statistics.
Call center vice presidents made an average of $101,300 in 1998, up 2.6% from $98,700 in 1997. The lowest reported salary was $90,800 and the highest $120,000. Regional directors saw their pay increase some 2.4%, from $78,900 to $80,800, with salaries ranging from $69,600 to $90,200. Call center managers made between $48,100 and $64,800; average base compensation jumped 6.3%, from $52,300 to $55,600. The category was not broken out by consumer and B-to-B.
The survey bases analysis of 22 job descriptions and salary ranges on interviews with employers, employees and firms requesting candidates.
Copies of the report are available for $35 and a business card.
Requests should be sent to TeleManagement Search, 114 E. 32nd St., Suite 1238, New York, NY 10016.