Taste of Home Magazine Launches Recipe Contest

Posted on by Chief Marketer Staff

Cooking magazine Taste of Home is out with contest searching for the “best recipes” for a chance to compete for $25,000.

People can enter “America’s Best Loved Recipe Contest” by submitting their top recipe at www.tasteofhome.com/bestloved or by mail through March 1. Recipes will be accepted in four categories: classic: tried and true family favorites; light: lower in fat and calories; time-saver: requires less effort to make, less time to cook and serves two: scaled down to make the perfect amount for two.

Entries will be judged on creativity, feasibility, flavor, and visual appeal. A panel of judges will choose four finalists, one from each category. Each will have their recipe posted on http://www.tasteofhome.com, which will also be published in an upcoming issue of the magazine. Finalists will also win a trip to the magazine’s headquarters, a collection of cookbooks and $500 cash.

The second phase of the campaign kicks off in 2009, which readers and Web site visitors can vote on finalists’ recipes from May 15 to June 15. The top vote-getter will receive the grand prize.

The contest, which is sponsored by The Reader’s Digest Association, Inc., will be marketed in the Taste of Home publications, including magazines, online and via to event marketing at Taste of Home cooking schools. Taste of Home designed the contest in-house.

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