TARGUSinfo Announces Launch of New Lead Verification Solution
Vienna, VA – September 14, 2006 – TARGUSinfo, the leading provider of On-Demand Lead Verification, today announced the launch of a solution created specifically for co-registration. The announcement came during the inaugural Online Lead Quality Summit, a conference being held in San Diego specifically for TARGUSinfo customers to share and discuss lead verification best practices.
As a market-driven solution, On-Demand Lead Verification for co-registration is designed to instantly and easily verify large quantities of leads with unmatched precision. Unlike validation services that perform simple data checks on independent variables, TARGUSinfo’s solution is able to verify that a lead’s name, address and phone number are correct, match each other and are related to the consumer.
“Companies that generate large amounts of leads don’t have time for any bottlenecks in their verification solutions,” said Dave Wengel, General Manager of Interactive Markets for TARGUSinfo. “On-Demand Lead Verification for co-registration provides companies with a simple, precise and cost-effective solution that can instantly determine the quality of a lead.”
In addition to verifying leads, On-Demand Lead Verification for co-registration can correct and add missing information such as complete names, phone numbers and mail-deliverable addresses. It can also append demographics and lifestyle indicators. This additional information can benefit online lead generators in three ways.
By enhancing leads with additional data, online lead generators can create consumer profiles, thus increasing the leads’ value to their customers even more.
Collecting enhanced data can also have a huge impact on the real-time offers presented to consumers. Each offer can be individually tailored for consumers, instantly, based on their own personal data.
Finally, the solution eliminates the need to ask consumers to fill out lengthy online registration forms. When consumers are asked to give more information, they naturally increase their form-abandonment rates.
"We look forward to providing online lead generators a quick and easy way to satisfy customers with leads that are accurate, complete and actionable,” Wengel said.
About TARGUSinfo
TARGUSinfo is the data authority for organizations that understand the strategic imperative of knowing their prospects and customers at the point of interaction. Since its founding in 1993, TARGUSinfo has pioneered the development of On-Demand DataSM that is uniquely precise, relevant and actionable — to help companies optimize interactions and provide information services.
We employ patented processes to link phone numbers to consumer names and verified addresses. Added to this precise core is relevant information such as phone type, caller location, verification confidence scores and risk assessment factors to help power On-Demand DecisionsSM.
A real-time network delivers this exceptionally accurate data to our customers in sub-second speed; whether over the phone, on the Web or at the point-of-sale.
The result is more effective and productive interactions measured by higher conversion rates and greater operational efficiency.
A privately held company, TARGUSinfo is headquartered in Vienna, Virginia. For more information, please visit www.TARGUSinfo.com or call 800.6.TARGUS (800.682.7487).
