Targeted Pop-up Advertising Service Started

Posted on by Chief Marketer Staff

Premium Network Inc. has introduced an automated pop-up advertising placement service for targeting by selected keywords and Web sites entered by Internet users.

The San Francisco based firm tracks consumers’ online searches and other behavior to identify product and service categories likely to interest them.

The new service allows advertisers to manage keywords and select Web sites for targeting, and automatically creates marketing reports for leads generated.

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