Virtual Events
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Digital
Corona’s Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse
A look at Corona’s virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.
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Video Marketing
How 12 Brands Engaged Target Audiences With Virtual Events
Check out these 12 different programs that successfully conquered Zoom fatigue.
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Acquisition
Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers
How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.
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Engagement
Marketers on Fire: Wisconsin Cheese CMO Suzanne Fanning
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
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Digital
Facebook Activates a Festival-Themed Virtual Experience for its Internal GMS Summit
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
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Loyalty Marketing
Wisconsin Cheese Gets Personal With Virtual SXSW Sampling Event
When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.
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Demand Gen
Brands on Fire: Cisco
A look at Cisco’s pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
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Acquisition
Hennessy Celebrates Lunar New Year With Virtual Music-Themed Event
The cognac brand staged a virtual charity event last month celebrating the Lunar New Year. Here’s what was entailed.
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Demand Gen
Team Liquid and Alienware Mark Partnership Renewal With Livestreamed Events
To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.
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Engagement
LG’s B2B Arm Launches Virtual 3D Showroom for Hybrid Events
LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.
