Virtual Engagement
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Acquisition
Hennessy Celebrates Lunar New Year With Virtual Music-Themed Event
The cognac brand staged a virtual charity event last month celebrating the Lunar New Year. Here’s what was entailed.
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Demand Gen
Team Liquid and Alienware Mark Partnership Renewal With Livestreamed Events
To celebrate the continued partnership between Team Liquid and Alienware, the two brands hosted a pair of virtual events for fans on Jan. 26 and Jan. 27.
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Engagement
LG’s B2B Arm Launches Virtual 3D Showroom for Hybrid Events
LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.
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Engagement
Three Takeaways From HBO’s Virtual Experience Promoting ‘The Flight Attendant’
Three takeaways from HBO’s recent “coffee-ology” experience staged to promote its new thriller, “The Flight Attendant.”
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Acquisition
How Walmart Engaged Associates During Its Virtual Holiday Meeting
Walmart brought attendees together for a virtual holiday meeting in which attendees curated their own experiences.
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Acquisition
How Cloud Computing Brand Nutanix Created Virtual Engagement
With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.
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Events
Insights on Executing Virtual Sponsorships From Jägermeister
Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.
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Engagement
How One Food Festival Pivoted to Digital
When it came to converting EEEEEATSCON to a virtual gathering, here’s how marketers met the challenge.
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Acquisition
Lessons Learned from Cisco Live’s Virtual Event Pivot
Cisco learned the following lessons when converting its massive conference to an all-virtual format.
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Engagement
Brands on Fire: Michelob ULTRA
We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.
