video marketing
-
Video Marketing
How to Make an Impactful B2B Product Video
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
-
Digital
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
We spoke with H&R Block’s Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.
-
Social
Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns
How the CPG brand views fragmentation as both a challenge and an opportunity.
-
Video Marketing
Brands on Fire: FreshDirect
We spoke with FreshDirect’s CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company’s omnichannel approach.
-
Video Marketing
SAP Uses ‘Blank Canvas’ Digital Series to Engage Socially-Conscious Audiences
SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.
-
Digital
Five Trends in Video Creative on YouTube in New COVID-19 Normal
Five trends in video creative popping right now on YouTube.
-
Acquisition
How Interactive Content for B2B Marketing Will Leap Forward with 5G
5G will change the way B2B marketers collaborate, communicate and market their products and services.
-
Acquisition
How Marketers Can Use TikTok to Engage Gen Z Consumers
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.
-
Acquisition
Land O’Lakes Features Female Farmers who Attract Millions of Viewers
Anna Squibb, senior manager of integrated marketing communications,
dairy foods, Land O’Lakes takes us behind the scenes. -
Acquisition
Glad Debuts its Latest Video that Makes People Cry with Laughter
Glad Press’n Seal is once again using humorous video marketing in the hopes
of driving the spectacular results it saw in last year’s campaign.
