Video Advertising Archives

6 Principles for Engaging Video and CTV Audiences With Creative Campaigns

Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.

Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

Video Marketing

Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion

We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.

Digital

Five Trends in Video Creative on YouTube in New COVID-19 Normal

Five trends in video creative popping right now on YouTube.