User Generated Content

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  Acquisition

  How Marketers Can Use TikTok to Engage Gen Z Consumers

  Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.

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  Acquisition

  Tips to Capture and Present User-Generated Content

  From keeping it simple, to tapping live events, 13 experts
  on Forbes Agency Council shares some advice.

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  Digital

  Creating a Successful Customer Review Strategy

  User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.

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  Engagement

  6 Steps to Acquiring Better User Generated Content

  Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.

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  Digital

  The Changing Face of User Generated Content

  Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC