Technology Archives - Page 2 of 3

CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.

MarTech

Digital Experience: What Martech Path Is Right For You

What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own?

Profiles & Campaigns

AT&T Business Speeds to the Future With 5G

For AT&T Business, 5G is the next big thing, and it is using content
featuring everything from medical centers to Batman to bring the tech alive.

Acquisition

Ryder System’s CMO on Driving Technology’s Transformation

Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement.

Demand Gen

The Challenge of Deciding Between B2B or B2C for Your Start-Up

For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.

Video Marketing

Marketers Need to Adapt to Changing TV Viewers

Americans are streaming more content than ever, and broadcasters like Roku, ABC and the BBC are adapting to these changing tv viewers.

MarTech

5 Martech Ideas for Engaging Decision Makers

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Technology

Using Blockchain to Build Connections with Consumers

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.

MarTech

4 Ways to Get Ready for the AI Revolution

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Technology

5 Tips to Humanize a Technology Brand

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.