Technology Archives - Chief Marketer

CES 2025

The Chief Marketer Network Joins CES 2025 as Official Media Partner

The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.

Demand Gen

Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.

Technology

Technology Tools Content Marketers Can Leverage in 2022

Insights and technology trends marketers can incorporate into their communication strategies as they plan for 2022.

Acquisition

How Interactive Content for B2B Marketing Will Leap Forward with 5G

5G will change the way B2B marketers collaborate, communicate and market their products and services.

Digital

10 CES Technology Takeaways for Marketers

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

Data & Analytics

CMO Roundtable: Visa, Personal Capital, AKT and Zoom Talk 2020 Marketing Trends

Four CMOs discuss trends in 2020 and what’s in store for marketing organizations of the future.

Data Driven ROI

Three Ways Marketing and Technology Can Collaborate on Digital Transformation

Three best practices to ensure optimal collaboration between your marketing and technology teams.

MarTech

Brands Need to Consider Martech Investments Wisely: Report

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense?