Sweepstakes
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Agencies
Keen Reaches Wide Audience With Hybrid Marketing Strategy
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
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Agencies
Consumer Packaged Goods Creative Showdown: Slideshow
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.
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Agencies
2013 PRO Award Winners
Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]
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Agencies
Announcing the 2013 PROMO PRO Awards Finalists
The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]
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Agencies
5 Steps to a Successful Online Sweepstakes
Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.
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Agencies
Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement
With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.
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Agencies
8 Big Sweepstakes Mistakes
For the agencies behind the scenes running sweepstakes life can be complicated. Here are eight sweepstakes mistakes to avoid.
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Agencies
Promotions Celebrate Those Willing to Just Get Up and Go
Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.
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Agencies
Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes
Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.
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Agencies
Sponsorship Pairs Men’s Health and Total Cereal
Total Cereal and Men’s Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the “Total Guy, Total Package” online contest.
