Sweepstakes

• Agencies

  Banana Republic Contest Offers to Let Entrants Go “Mad”

  Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series

• Agencies

  Land’s End Web Site Wants to See Kids’ Backpack Wishes

  Land’s End has launched an interactive site that will let kids add a backstory to their virtual backpacks and offers parents the chance to win a backpack by posting their child’s creation to Facebook

• Agencies

  All American Pet Mounts Search for Million-Dollar Canine

  Because nothing succeeds online like adorable puppies, natural pet food maker All American Pet Brands has launched a contest to find the nation’s cutest dog, holding out a $1 million prize as a bone. The competition, which launched last Saturday at …

• Agencies

  Beating the Seasonal Odds

  Just like actors who get over being identified with an iconic role think Melissa Half Pint Gilbert or Adam West products can also get typecast as Alouette,

• Agencies

  Watch This

  Most video contests receive only 50 to 250 entries. But don’t be discouraged. It’s the total reach that really counts, according to new Forrester Research.

• Agencies

  HP’s YouTube Video Contest is Hands-On and Hands-Only

  Computer maker HP is ready to make everything about you famous—except your face

• Agencies

  Denny’s Fights the Stay-cation with Resort Sweepstakes

  To counter an economy that has lots of its customer base vacationing in the backyard this year, casual chain Denny’s will give away 42 Caribbean vacations in a contest that ties store visits to an online instant-win game

• Agencies

  American Airlines Runs Contest to Build Hispanic Loyalty

  American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program

• Agencies

  Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad Contest

  To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network

• Agencies

  Nike Contest Will Award Local Sports Grants

  The retail division at shoemaker Nike is offering a community-improvement grant program aimed at finding and rewarding school and neighborhood groups that use sports involvement to help young people