Sweepstakes
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Agencies
Gold’n Plump Revs Sweepstakes
Gold’n Plump Poultry hopes to extend its peak summer selling season into fall with an on-pack sweepstakes running through November. The Cruisin’ for Gold’n Plump sweeps puts scratch-off instant-win cards on packages of fresh and frozen chicken. The …
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Agencies
Microsoft Dresses Up Mac Sweeps
Microsoft extends its “Inner Suit” ad campaign with a sweepstakes offering Macintosh users an action figure of themselves. The Win Your Inner Suit sweeps supports Microsoft’s Office 2004 for Mac software. The sweeps (and the ads) are built on the notion …
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Agencies
The Apprentice Sparks Record Interest in Crest Toothpaste
An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble’s history. The …
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Agencies
Travel Show Dangles Around-the-World Vacation
The New York Times Travel Show and TCS Expeditions have launched an online sweepstakes, dangling a vacation for two to some of the most exotic and ancient places in the world. The co-branded sweeps promotes the annual Travel Show next year as well as …
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Agencies
New Crest Tooth Whitener Focus of Tonight’s Apprentice
Procter & Gamble is the latest mega brand to get hired on The Apprentice, introducing on tonight’s show its newest Crest tooth whitening flavor. The theme of the show revolves around the two teams given the task of promoting a new flavor, mint vanilla, …
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Agencies
Gap Puts Contest Winners on TV
Gap’s How Do You Wear It? contest invites entrants to submit photos of themselves in Gap attire. Consumers get to vote online for their favorites in six categories; those winners will appear on Sony Pictures Television’s syndicated TV show Life & Style, …
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Agencies
Smuckers Hosts Latest Pillsbury Baking Contest
J.M. Smucker Co. carries on the Pillsbury brand’s baking-contest tradition with a kids’ baking contest this fall. Smucker acquired the Pillsbury baking mixes business in June 2004 when it bought International Multifoods Corp. for $840 million. (General …
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Agencies
ALLTEL & Motorola Launch Super Bowl Sweeps
ALLTEL and Motorola kicked off the TXT2Win MVP Sweepstakes with a $1 million prize to be awarded to one of five winners selected to attend Super Bowl XXXIX in ALLTEL Stadium at Jacksonville, FL, on Feb. 6, 2005. In addition, thousands of other …
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Agencies
Cingular Wireless Teams with ABC Sports & ESPN
Cingular Wireless is teaming up with ABC Sports and ESPN this college football season to give fans the power to choose the All-America Player of the Week. The Cingular Wireless/ABC Sports All-America Player of the Week and Player of the Year will be …
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Agencies
Old El Paso Asks Kids to Stuff It
General Mills touts a new Old El Paso dinner kit with a recipe contest for kids. The Stand ‘N Stuff Contest asks kids to submit taco recipes using the new Stand ‘N Stuff taco shells. Grand prize is a family trip to Walt Disney World; four finalists win …