Sweepstakes
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Agencies
SoBe Sets Stage for Major Summer Promos
Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the …
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Agencies
Pokémon, US Youth Soccer Team Up for Scholarship Contest
Pokémon USA, Inc. is teaming up with US Youth Soccer to serve as the sport’s 2005 sponsor. And to generate buzz behind the deal, the two properties are organizing a one-of-a-kind contest that will recognize players for their achievements both on and off …
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Agencies
Sweepstakes Boosts Response to PGA Free Lesson Month
May is The PGA of America’s annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands …
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Agencies
Warner Bros. Launches Multi-Million Campaign for Sisterhood
Warner Bros. Pictures is launching a multi-million promotional campaign to support the upcoming release of the studio’s The Sisterhood of the Traveling Pants. Brands supporting the film include Levi Strauss & Co., Alloy Media + Marketing, Procter & …
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Agencies
TripRewards Lets Members Swap Between Loyalty Programs
To boost the value of its loyalty program, the Cendant Hotel Group has expanded its TripRewards system under a partnership with Points.com to let members exchange points and miles between disparate loyalty programs. Under the new program, TripRewards …
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Agencies
Audi and AFI Tap Filmmakers for Contest
Audi of America, Inc. and the American Film Institute’s AFI FEST have challenged three rising directors to capture emerging trends across the nation in the form of a 15-minute short film shot while completing in a cross-country drive. The three-week …
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Agencies
Ameriquest Leverages MLB Sponsorship With All-Star Sweepstakes
Ameriquest Mortgage Co. is celebrating its second season as title sponsor of the Major League Baseball All-Star Game fan ballots by offering one fan a trip to this year’s contest plus a trip to any Texas Rangers home game. The sweepstakes will be the …
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Agencies
Hilton Strikes With A ‘Bang’ in New Branded Entertainment Deal
In a new twist on branded entertainment, the Hilton Family of Hotels on Monday announced a multi-year agreement with Clear Channel Entertainment Properties to rename New York’s Ford Center for the Performing Arts to the Hilton Theatre. Consumers can …
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Agencies
Jack in the Box Launches Instant-Win Game
Jack in the Box, Inc. is out with a new instant-win game targeting fast food eaters and their desire to win cool prizes. Consumers can win a Kawasaki motorcycle or other prizes in the Win Jack’s Stuff instant-win game The Win Jack’s Stuff game offers …
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Agencies
Heineken Launches Music for Life Promo
Heineken is set to launch its Music for Life promotion tying to numerous partners with an instant-win game and sweepstakes. Heineken has joined with Rolling Stone magazine, Sirius Satellite Radio, RealNetworks’ Rapsody and Ticketmaster. The promotion …