Sweepstakes

• Agencies

  Sweeps Don’ts

  DON’T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they’re not

• Agencies

  Look, Up in the Sky

  Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the “real” world.

• Agencies

  Dunkin’ Donuts Tweets a Contest, But Misses the Mark to Upsell

  Dunkin’ Donuts tweeted recently about a contest: “A bathtub of DD coffee? Naming a pet Dunkin’? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?”

• Agencies

  Aloft Hotels Uses Digital Tags as Sweeps Entries

  Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for

• Agencies

  Philly’s Viral Spread

  Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe

• Agencies

  Sara Lee Deli Makes Lunchtime Woes a Social Contest

  In time for the school-year lunchtime rush, Sara lee Deli has launched a social campaign to identify and help the mom with the pickiest packed-lunch eaters

• Agencies

  Toyota Offers Prius Tenth Birthday in Facebook Contest

  Toyota has announced ten finalists in its Facebook contest to become the face of the “10 Years of Prius” anniversary celebration—and the hometown host of a big catered birthday party for the hybrid model

• Agencies

  Maximizing Marketing Revenue in Online Gaming

  Many traditional publishers struggle with what is a necessary evolution from retail publishing to direct marketing. Business models are changing, and monetizing games suddenly requires a different skill set than it did in the past

• Agencies

  Knorr Readies Consumer-Generated Labels

  In April, Knorr launched a contest for the Latina community that for the first time promised it would feature winning recipes on its labels. That day of reckoning has come

• Agencies

  Papa John’s Contest Pulls 12,000 and New Marketing Ideas…Maybe

  Papa John’s pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John’s menu yesterday