Sports Marketing
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Acquisition
Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
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Engagement
Brands on Fire: Michelob ULTRA
We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.
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Social
NFL Draft Partners With FaZe Clan on First Esports Clothing Collab
The NFL’s partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.
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Acquisition
Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign
Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.
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Acquisition
Esports & AR: 4 Promising Sports Marketing Trends in Digital
As change occurs, how can brands win over audiences through these
new mediums? These questions are critical moving forward. -
Acquisition
Meiomi Wines Readies First Sports Deal with The PGA Tour
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers. -
Acquisition
Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
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Profiles & Campaigns
Citrix Drives Awareness With Red Bull Racing Partnership
Citrix CMO Tim Minahan shares how the brand is leveraging a partnership
with Aston Martin Red Bull Racing to create engagement with B2B decision makers. -
Acquisition
Jägermeister Launches Bracket-Style Soccer Game for World Cup
The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team,
mainstays of the World Cup for more than a generation, were knocked out of this
year’s World Cup in Russia. -
Profiles & Campaigns
Burns & Wilcox Wins Big With PGA Sponsorship
Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships.
