Sports Marketing Archives - Page 3 of 4

Five Ways Brands Are Approaching Sports Sponsorships

Ways in which sports sponsorships are likely to show up this fall.

Augmented Reality Adds Impact and Measurability to Tennessee Titans’ OOH Promotion

How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.

Acquisition

NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Acquisition

Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.

Engagement

Brands on Fire: Michelob ULTRA

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

Social

NFL Draft Partners With FaZe Clan on First Esports Clothing Collab

The NFL’s partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.

Acquisition

Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

Acquisition

Esports & AR: 4 Promising Sports Marketing Trends in Digital

As change occurs, how can brands win over audiences through these
new mediums? These questions are critical moving forward.

Acquisition

Meiomi Wines Readies First Sports Deal with The PGA Tour

Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers.

Acquisition

Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.