Sponsorship Marketing Archives

Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship

We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.

Profiles & Campaigns

How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene

How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.

Video Marketing

Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign

We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.

Events

Why adidas Chose to Highlight Female Athletes During the FIFA Men’s World Cup

adidas opted to highlight female athletes during the FIFA Men’s World Cup with a trio of 121-foot by 95-foot murals carved in sand.

Engagement

SXSW 2023 Photo Gallery: 18 Brand Experiences

Explore 18 brand activations that were on the ground at SXSW 2023.

Engagement

USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day

How the USAA engaged fans with experiences during the latest Army-Navy football game.

Engagement

Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans

Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.

Data & Analytics

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.

Acquisition

Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

Acquisition

Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters

Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.