Social Media Marketing Archives

Social

LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership

The benefits of LinkedIn Newsletters for brands specializing in thought leadership.

Branding/Marketing

How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics

Lucyd Eyewear’s retail approach to direct-to-consumer, wholesale channels, online discounting and more.

Social

Building Brands on a Budget: Strategies for Success With Less

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.

Social

6 Elements of Compelling Video Content on TikTok

Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.

Video Marketing

Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.

Social

How Small Businesses Can Spur Growth Through TikTok

TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here’s how small business owners can benefit from its features.

Digital

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Social

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.

Social

The Case for Mandatory Profile Verification to Build Trust and Credibility on Social Networks

A new perspective on how profile verification can help businesses rebuild credibility.

Demand Gen

State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations

State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.