Social Media Marketing Archives

Consumer App and Online Usage: TikTok, Facebook, Threads, Search

TikTok’s hold on U.S. consumers is one the key findings from Meltwater’s Digital 2025 report for the U.S., having topped the lists for greatest consumer spend, average time spent per user and average number of monthly sessions.

Social

Social, BNPL Apps Rival Search Engines for Product Discovery

Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”

Digital

Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report.

Conversations

Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education

We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.

Social

How Duolingo Used Humor and Internal Collaboration to Join the TikTok Ban Conversation

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

Social

LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership

The benefits of LinkedIn Newsletters for brands specializing in thought leadership.

Branding/Marketing

How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics

Lucyd Eyewear’s retail approach to direct-to-consumer, wholesale channels, online discounting and more.

Social

Building Brands on a Budget: Strategies for Success With Less

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.

Social

6 Elements of Compelling Video Content on TikTok

Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.

Video Marketing

Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.