Topic

Social Media Marketing

Digital
Tinuiti Report: Q2 Ad Spend Uncovers Opportunities for Brands in Digital Marketplaces

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the Q2 of this year.
Social
System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok.
Social Media & SEO
Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series

Bob’s Discount Furniture’s CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.
Social Media & SEO
Survey: Gen Z Is Trading Traditional Social Media for Community-First Channels

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025.
Social
Report: Marketers Lean into Paid Social as Email Remains a Top Channel

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective.
Social
Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix.
Social
Consumer App and Online Usage: TikTok, Facebook, Threads, Search

TikTok’s hold on U.S. consumers is a key finding from Meltwater’s U.S. Digital 2025 report. It topped the lists for greatest consumer spend, average time spent per user and average number of monthly sessions.
Social
Social, BNPL Apps Rival Search Engines for Product Discovery

Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”
Digital
Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report.
Conversations
Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education

We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.