social media Archives - Page 5 of 9

What Marketers Need to Know About Information Technology Decision-Makers

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

Acquisition

How Marketers Can Use TikTok to Engage Gen Z Consumers

Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.

Data Driven ROI

7 Digital Marketing Trends to Consider for 2020

What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand.

Social

Vape Marketing on Social Media Fueled by Bots

Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report.

Events

Evaluating Sports Sponsorship Impact: 3 Tips

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.

Social

7 Way to Make Facebook and Instagram Stories More Effective

More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial.

ROI | Metrics

Twitter Reveals User Security Data Was Accessible by Advertisers

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may
have been able to access users’ email addresses or phone numbers.

Social

Social Insights: What Marketers Need to Know About Teachers

Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media.