social media Archives - Page 3 of 10

Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

Engagement

Lessons Learned From Burger King’s International Women’s Day Tweet

To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.

Acquisition

How Marketers Can Approach the Rise in Facebook Advertising Costs

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

Social

How Brands Can Evaluate the Next Big Thing in Social Media

Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.

Acquisition

Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

Acquisition

Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.