Short Cuts

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  Sears, Roebuck and Co. has begun offering of Casual Male men’s big and tall apparel on its sears.com Web site.

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  The board of directors of FindWhat.com, Inc. has changed its name to MIVA Inc., as it fully integrates and creates a single brand around the businesses it has brought together over the last 18 months.

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  Penton Media Inc.’s Board of Directors has named Adrian Kingshott, a managing director at Amaranth Advisors LLC, Greenwich, CT, as an independent director.

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  Virgin Mobile Australia has selected Unica Corp.’s Affinium software

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  www.ona.com, a Lithuanian online retailer, has added jewelry and accessories to its product line ahich includes home furnishings and textiles.

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  Zale Corp. has tapped GSI Commerce Inc. to furnish e-commerce systems for its brands: Zales Jewelers, Zales Outlet, Gordon’s Jewelers, Bailey Banks & Biddle Fine Jewelers and Piercing Pagoda in the U.S. as well as Peoples Jewellers and Mappins Jewellers in Canada.

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  Short items about Loyalty Lab Inc. and R.R. Donnelley

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  Draft Chicago has landed an account from the Los Angeles Times. Draft will be responsible for developing direct marketing and subscriber retention programs for the newspaper, in addition to supporting the Times’ analytics, strategic planning and market research.

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  The Direct Marketing Association has asked its members to submit comments to the Federal Trade Commission over proposed rules meant to clarify provisions of the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) Act of …

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  New York-based interactive agency R/GA has hired four account directors in its client services department. MSN will launch a new Web site next month to promote the upcoming CBS reality show “Rock Star: INXS.”