Shopper Marketing Archives

Criteo Shopper Survey Highlights Omnichannel Strategies, AI-Powered Personalization

Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy.

Social

Social, BNPL Apps Rival Search Engines for Product Discovery

Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”

Technology

The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

Events

Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour

How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.

Data & Analytics

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

Social

Pinterest Unveils New Ecommerce Tools for Brands

What marketers need to know about Pinterest’s new ecommerce features for brands.

Data & Analytics

Salsify Survey: Sustainability Policies a Key Purchase Driver for Consumers

Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.