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• Digital

  Tools for Benchmarketing a Search Campaign

  (Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis.

• Digital

  Joining the Conversation: How Agencies View Social Media

  Like marketers of all stripes, clients of direct marketing agencies are looking to social media to build better relationships with customers.

• Digital

  YouTube, HP Ask What Video Makers Want to Say

  (Promo) HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.

• Agencies

  Rogers Gets Friendly With MySpace

  Canadian wireless and data services provider Rogers Wireless has begun offering MySpace functionality on select phones, marking the social networking site’s first mobile deal in the Great White North.

• Digital

  E-News to Go

  The U.S. General Services Administration has launched GovGab.gov, a new blog designed to improve access to government information and services.

• Agencies

  Yahoo, EBay and PayPal Debut Anti-Phishing Effort

  Yahoo, EBay and PayPal have joined forces to better protect consumers against fraudulent e-mails and phishing attacks.

• Digital

  Health Benefits Direct Acquires Insurance Administration Software Firm

  Health Benefits Direct Corp. has paid $3 million in cash and stock for Atiam Technologies, an online insurance administration software provider.

• Digital

  Yahoo! Upgrades Search Function

  Yahoo! has added Search Assist to its search capabilities, and integrated audio, video clips and photos into its search results.

• Agencies

  Beauty Pageant

  Fred Segal Beauty’s latest online promotion urged consumers to go beyond skin deep.

  In conjunction with marketing platform Brickfish, the spa and cosmetics marketer held a

• Agencies

  Watch This

  Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down