Search
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Digital
Marketers Turn to SEM as They Target More
Marketers are learning to target better online, and search engine marketing is the targeting method of choice, said a new study by DoubleClick Inc., based
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Digital
SEM, Classifieds Are Growing Online Ad Vehicles
Search engine marketing, online classifieds and rich media are the three areas of online advertising that are growing, according to an analysis of several
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Agencies
Noonan’s Game Plan
DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early
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Digital
Good Web Site Writing Drives SEM Results
Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech
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Digital
Overture Signs With Yahoo Japan
Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture
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Digital
Live From AdTech: The Bottom Line on SEM
Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200
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Digital
The Bottom Line on SEM
Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference
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Digital
Live From Adtech: FindWhat Names Ballister VP of Sales
Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser
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Digital
Online Searchers Expect Quick Results
Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon