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• Digital

  Top 10 Must-Dos for Loyalty Programs

  Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.

• Agencies

  When Data Gets Too Big

  “Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers, parsing it or combining it legitimately to segment new demographics or uncover buried customer profiles.

• Agencies

  Social, Search and Strategic Planning Level the Playing Field for Small Businesses

  Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

• Digital

  The Three ‘R’s to Successful Customer Loyalty

  Reward, recognition and relevance are the keys to a successful loyalty program.

• Agencies

  Q&A: Creating a Winning B2B Landing Page

  The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

• Agencies

  Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior

  A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

• Agencies

  Customer Experience Data Offers Marketers Deeper Insight

  Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue.

• Digital

  Loyalty Programs: Points To Reject

  There’s more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes — but it won’t be easy.

• Digital

  The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

  Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.

• Digital

  Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation

  In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.