Retail Marketing Archives - Chief Marketer

Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation

Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring; its Japanese philosophy and roots; the importance of customer-focused retail experiences; and remaining competitive in the rigorous automotive space.

Conversations

Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign

Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.

Acquisition

Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance

Five key areas to look at when evaluating the performance of your partnership and affiliate programs.

Data Driven ROI

How To Get More Bang For Your Buck With a Retail RFP

RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here’s how brands can ask the right questions to find those partners who can really make a big difference.

Acquisition

Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification

Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.

Acquisition

The Retail Marketing Partnership: How Brands and Retailers Can Work Together

Tips for brands on how to stand out amongst competitors amid a retail marketing partnership.

Digital

BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign

We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.

MarTech

Three Key Elements of an Omnichannel Retail Strategy

Strategies for a robust omnichannel retail marketing strategy.

Technology

Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae

We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.

Engagement

Marketers on Fire: Dickies Global CMO Talks Capsule Collection Collab With Jameson Whiskey

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.