Retail Marketing Archives - Chief Marketer

Western Union Launches a Media Network to Leverage Its First-Party Data

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.

Branding/Marketing

How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics

Lucyd Eyewear’s retail approach to direct-to-consumer, wholesale channels, online discounting and more.

Brands on Fire

Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation

Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.

Conversations

Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign

Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.

Acquisition

Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance

Five key areas to look at when evaluating the performance of your partnership and affiliate programs.

Data Driven ROI

How To Get More Bang For Your Buck With a Retail RFP

RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here’s how brands can ask the right questions to find those partners who can really make a big difference.

Acquisition

Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification

Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.