Retail Marketing

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  Campaigns

  The Honest Kitchen CMO on the First Full-Funnel Marketing Campaign for the Pet Food Brand

  The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.

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  Branding/Marketing

  Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach  

  The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.

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  Branding/Marketing

  Four Ways Marketers Can Benefit From the Retail Renaissance

  Four ripple effects of the retail renaissance and how marketers can take advantage of them.

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  AI

  Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility

  Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.

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  Marketers on Fire

  Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools

  Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.

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  Branding/Marketing

  Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch

  For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.

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  Marketers

  Verde Farms Shifts to Consumer-Facing Marketing to Sell Its Organic Beef

  Once a mostly private-label brand, Verde Farms flipped its go-to-market strategy to control its brand story and market directly to shoppers.

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  Branding/Marketing

  AI, ‘Retailtainment,’ RMNs: Marketing Takeaways From NRF ’25

  Marketing takeaways from NRF ’25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail media networks and the challenges of appealing to younger shoppers.

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  Online Advertising

  Western Union Launches a Media Network to Leverage Its First-Party Data

  Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.

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  Branding/Marketing

  How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics

  Lucyd Eyewear’s retail approach to direct-to-consumer, wholesale channels, online discounting and more.