Public Relations
-
Agencies
Agency Elite 2025: The Top PR, Marketing and Communications Firms
PRNEWS’ annual list of the most innovative PR, marketing and communications firms in the business.
-
Acquisition
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
-
Demand Gen
OPINION: 5 Marketing Pain Points Your PR Team Should Solve
The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.
-
Video Marketing
How Non-Endemic Brands Leveraged the Super Bowl’s Pop Culture Moment
How non-endemic brands—in the airline, gaming and healthcare industries—leveraged the Super Bowl for their marketing and communications strategies.
-
Digital
VIDEO: A 2024 Outlook for B2B Integrated Marketing and Communications
A look at B2B integrated marketing and communications challenges in the coming year amid uncertain economic times.
-
Agencies
The 2024 Agency Elite Top 100 From PRNEWS
CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.
-
Technology
Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication
How marketing and PR can work together on integrated, AI-driven strategies.
-
Acquisition
Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion
After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.
-
Demand Gen
Newsjacking Best Practices: Aviation Gin Hitches Ride on Peloton Controversy
Aviation Gin has capitalized on the media frenzy surrounding Peloton’s holiday ad. But there are best practices to keep in mind when employing this marketing tactic.
-
Acquisition
5 Ways to Make Your PR More Effective
PR is often an afterthought, and that can be a huge missed opportunity. Here’s five
ways to make PR one of the cornerstones of your marketing plan.
