Promotional Marketing Archives

7 Ways to Promote Your Brand’s Awards and Achievements Authentically

Although no one wants to come across as arrogant or braggy, it’s perfectly acceptable to share the news of your awards and accolades. Here are seven ways to do so.

Profiles & Campaigns

2023 PRO Awards: Winners and Finalists Announced

Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.

Acquisition

Marketers on Fire: UScellular CMO and SVP Eric Jagher

We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.

Demand Gen

PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends

Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

Social

2023 PRO Awards: Call for Entries

The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.

Profiles & Campaigns

2021 PRO Awards Winners Announced

The editors of Chief Marketer have unveiled the winners of the 2021 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.

Loyalty Marketing

McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era

Organizations that have recently introduced loyalty programs during the pandemic.

Acquisition

Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.