Promotion

• Agencies

  American Express Will Pay Customers to Leave

  Call it an anti-promotion: In an attempt to eliminate some low-spending customers from its cardholder roster, American Express Co. has announced it is offering to pay some holders to close their accounts.

• Agencies

  Sears Helps Customers Complete Rebate Forms

  Over the years, there have been many problems with rebates, the least of which have been the complicated, time-sensitive paperwork consumers are required to complete before they receive their rebate check.

• Agencies

  Sprint Boosts Referral Reward for March

  Wireless carrier Sprint has energized its Referral Rewards incentive program with a limited time offer, beefing up the credit given to subscribers who encourage friends to sign on to the service.

• Agencies

  Coupon Use Gains Strength

  Coupons are proving a powerful incentive for consumers struggling to make ends meet in a weak economy.

• Agencies

  Intercontinental Hotel Opens Online Gathering Place for Loyalty Members

  The Intercontinental Hotel Group has created a central online gathering place for its 40 million loyalty members.

• Agencies

  P&I Postscript

  RED MANGO: a purveyor of nonfat frozen yogurt has launched Club Mango, a customer loyalty program. The program rewards members with Mango Points that can be redeemed for free Red Mango products.

• Agencies

  Kmart Climbs into Ring with Wrestlemania XXV

  Value retail chain Kmart is tag teaming with World Wrestling Entertainment to mark an athletic feat in the month of March: the 25th anniversary of Wrestlemania.

• Agencies

  New PepsiCo Brand Promo Focuses on Cagefighting

  PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.

• Agencies

  Britney Endorses an Apparel Brand for the First Time: Candies

  Britney Spears, rising from the ashes in her recent comeback to worldwide stardom, has signed an exclusive deal with Candies, the fashion teen brand, to appear in a new ad campaign.

• Agencies

  ‘Watchmen’ Fans Get Coffee and a Chance at Tickets

  The long-awaited “Watchmen” movie opening nationwide March 5, has its share of the standard merchandising, including gimme caps, jackets and T-shirts decked with the film’s trademark blood-spattered smiley face.