Promotion

• Agencies

  Cereal Hangs on to Top Coupon Ranking

  Cereal, an increasingly expense staple for many families, has retained the No. 1 spot on the Top Ten list of the most popular online coupon categories printed in August, according to Coupons.com

• Agencies

  P&I Postscripts

  CHOICE HOTELS INTERNATIONAL: has named Edward J. Valle chief marketing strategist

• Agencies

  DQ Crowdsources the 25th Blizzard Birthday

  Frozen treat retailer Dairy Queen reached out to its loyalists in selecting the design for a new logo that will roll out next year, celebrating the 25th anniversary of the invention of its iconic Blizzard dessert

• Agencies

  House Party Hires Former Jupiter Exec as VP Analytics

  Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post

• Agencies

  Taking a ‘You-Turn’ at Madison and Vine

  This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior

• Agencies

  LU Biscuits Seeks Out Stylish Samplers at Fashion Week: Q&A

  LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week

• Agencies

  Sears Offers Discounts on Panasonic Tour

  Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums

• Agencies

  Canadians Give Loyalty Communications Mediocre Grades for Relevance

  A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs

• Agencies

  Xyience Taps Enthusiasm of Ultimate Fighting Fans in Contest

  A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship

• Agencies

  Say Cheese, Year ‘Round: Beating the Seasonal Odds

  Just like actors who get over being identified with an iconic role-think Melissa “Half Pint” Gilbert or Adam “Batman” West-products can also get typecast as “seasonal”