Promotion
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Agencies
Bring it on! The 2014 PRO Awards is Now Open for Entries
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.
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Agencies
Fox Sports and Facebook in Super Bowl Deal
Fox Sports and Facebook have a marketing deal that encompasses television programing, Instagram, websites, social and all things Super Bowl Sunday.
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Agencies
How Mobile-Friendly Retailers Engage Consumers—and Boost ROI
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
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Agencies
Trend-Driven Resolutions For Retail Loyalty Marketers
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
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Agencies
20 Ways to Prove ROI at Events
This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.
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Agencies
Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report
This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.
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Agencies
National Geographic Showcases “Brain Games”
A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of “Brain Games.”
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Agencies
“American Idol” Loses AT&T as Sponsor
AT&T will no longer be a major sponsor of the once top-rated singing show “American Idol.”
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Agencies
Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
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Agencies
Marketing in Brazil with Octagon’s John Shea
Octagon’s John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.
