Promotion

• Agencies

  E-gift Cards Offer Marketers More Sales, and Customer Service Opportunities

  Six tips to improve your gift card marketing efforts and three new uses for the cards.

• Agencies

  Scotts Puts Values on Facebook Tasks to Encourage Participation

  Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.

• Agencies

  SuperValu’s First Mobile App Built for Loyalty: Q&A

  SuperValu SuperValu is offering customers its first true mobile play with the launch of a custom-built mobile application that it hopes will encourage loyalty.

• Agencies

  Frito-Lay Snacks Puts Virtual “FarmVille” Rewards on 5 Million Bags

  Frito-Lay Snacks has partnered with Zynga, the social game creator, to reward players who purchase its products with various in-game virtual items that can be used for game play.

• Agencies

  Sprite’s Brand Manager Talks Basketball: Q&A

  The “Sprite Showdown Amateur Dunk,” has a new name this year, the “Sprite Uncontainable Game”, and expands its search beyond just basketball players who can slam-dunk.

• Agencies

  Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing

  Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”

• Agencies

  VW Gets Strong Click Rates from Location-Based Super Bowl Campaign

  For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.

• Agencies

  Burt’s Bees Promotes New Products with Scratch-n-sniff-along Video

  Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

• Agencies

  Tune up Your Experiential Marketing for 2012

  As the event-marketing season gets underway here

• Agencies

  A Cracker Sandwich Builds Sales One Local Event at a Time

  The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.