Personalization

• Agencies

  Can Groupon Grow Up?

  The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

• Agencies

  Unified Databases, E-mail Hygiene Pay Out For Eldorado Resorts

  At Eldorado Resorts, databases talk to each other before talking to guests. These conversations keep members of its loyalty program from being bombarded with too many solicitations—or, even worse, with inappropriate messages.

  This quantity control effort is relatively new. Up through the summer of 2010, Eldorado’s various business departments, including its restaurants, casinos, showrooms, concert venues and hotels, maintained unlinked databases. Because of this, individual properties—like the Eldorado and Silver Legacy Casinos in Nevada, and an Eldorado in Shreveport—didn’t have a complete view of the value of their customers.