NFL

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  Technology

  Augmented Reality Adds Impact and Measurability to Tennessee Titans’ OOH Promotion

  How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.

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  Social

  NFL Draft Partners With FaZe Clan on First Esports Clothing Collab

  The NFL’s partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.

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  Acquisition

  TikTok, Bud, P&G: Branded Experiences From Super Bowl LIV

  From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.

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  Demand Gen

  How Brands Are Engaging Consumers Ahead of Super Bowl LIV

  Planters, Olay and Volvo have engaged consumers ahead of the big game with social media campaigns and other promotions.