Mobile Archives - Page 5 of 6

Three Easy Ways For SMBs to Improve Mobile Strategy in 2015

With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses.

Mobile

Three Easy Ways For SMBs to Improve Mobile Strategy

While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. vCita cmo Ran Oelgiesser digs into how small businesses can maximize their mobile impact moving forward.

Agencies

In B2B, Don’t Be Afraid to Test Something New

What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.

Agencies

Are Your Customers Enjoying the Experience?

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.

Agencies

Creating a Successful Second-Screen Experience

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

Agencies

Where Should You Focus Your Mobile Budget—On an App or Your Website?

You’re positive your brand needs a strong mobile presence. But what you’re less sure of is where your time, energy and money should be concentrated.

Mobile

Three Ways to Improve Your 2015 Mobile Strategy

Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?

Mobile

2015 Mobile Trends to Watch

Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.