Mobile
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Mobile
Mobile CX: How Burger King, Chipotle & More Are Getting It Right
A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences
to make up for one bad one. Here’s four brands getting it right. -
Profiles & Campaigns
Arizona State Builds Alumni Affinity
Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni. -
Mobile
The Impact of Influencers on Hyper-Casual Gaming
While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy. -
Loyalty Marketing
March Madness Hits 7-Eleven and BodyArmor
7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness
AR game where customers can play their own three point challenge. -
Social
Social Media is the New Retail Storefront
Welcome to the world of digital window shopping, where social media
strategies are the real disruption to traditional retail marketing. -
Mobile
4 Emerging Mobile Marketing Trends for CMOs
Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business. -
Mobile
How to Identify Mobile Ad Fraud
There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating. -
Mobile
5 Holiday Mobile Marketing Tips
Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.
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Profiles & Campaigns
For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
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Digital
Mobile First Indexing: How to Prepare Your Business
Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.
