Marketing Technology
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Data Driven ROI
Three Ways Marketing and Technology Can Collaborate on Digital Transformation
Three best practices to ensure optimal collaboration between your marketing and technology teams.
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MarTech
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense? -
Direct Marketing | Print
Why Martech Investments Aren’t Optimized: Infographic
Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report. -
MarTech
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy. -
MarTech
CDP Helps Ancestry Improve Data Oversight
Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels. -
Acquisition
The Future of CX is in for Profound Change: Forrester
There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.
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Data Driven ROI
In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world. -
Data & Analytics
High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits. -
Acquisition
Jack Daniel’s AR App Unlocks Experience Even on Tiny Airplane Bottles
The 10-minute Jack Daniel’s AR journey gives users an engaging
experience rich with stories and visuals. -
Acquisition
It’s a Freakshow All Right
Michael David Winery launched a face filter app, which allows users to
become their favorite characters from the Freakshow wine brand.
