Marketers on Fire Archives - Page 3 of 4

Marketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences

We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.

Data & Analytics

Marketers on Fire: PepsiCo Foodservice CMO Scott Finlow

We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.

Marketers on Fire: ZenBusiness CMO Ryan Pitylak

We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.

Acquisition

Marketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American Express

Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand’s Business Class initiative.

Demand Gen

Marketers on Fire: Prudential Financial CMO Susan Somersille Johnson

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Digital

Marketers on Fire: Popeyes CMO Bruno Cardinali

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Data & Analytics

Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Engagement

Marketers on Fire: Wisconsin Cheese CMO Suzanne Fanning

Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.

Digital

Marketers on Fire: Twitch CMO Doug Scott

We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.

Acquisition

Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.