Martech Archives - Page 6 of 12

Three Ways to Leverage Market Research in 2019

Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019.

Acquisition

AR & VR: 4 Ways to Succeed in a New Reality

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations.

MarTech

Too Much Martech: How Many Tools Do You Really Need?

Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat?

CMO Q&A: Riskonnect’s Andrea Brody on B2B Software Marketing Challenges

CMO Andrea Brody shared the opportunities and challenges the
Atlanta-based firm faces in connecting with B2B decision makers.

Mobile

How to Identify Mobile Ad Fraud

There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating.

Facts & Figures

Increased Focus on Marketing Spurs Budget Growth in 2019: Survey

A higher priority on marketing is one of the top drivers of budget
growth at B2B tech companies, according to a new survey.

Digital

CMS State of the Art: What You Need to Know in 2019

Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy.

MarTech

2019 Trends: Martech Spending Continues to Rise

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.