Martech
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MarTech
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
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MarTech
INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
The results of Chief Marketer’s latest Pulse Survey.
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Data Driven ROI
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Three key insights for marketing leaders who are seeking approval of technology investments.
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MarTech
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
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MarTech
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
Five ways a martech platform investment can facilitate your brand’s digital transformation.
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Data & Analytics
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
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Data & Analytics
How B2B Marketers Can Leverage Customer Data Platforms
The essential requirements for a CDP that are unique to B2B organizations.
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Technology
Five Technology Predictions for 2022
Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.
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Technology
Four Ways Brands Can Leverage Automation Technologies to Boost Ecommerce
Here are four ways that brands investing in ecommerce can leverage new automation technologies to drive conversions.
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Digital
Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
