Topic

Letters to the Editor

  • Letters to the Editor

    Re: Loose Cannon: How I Caught a Nasty Coda, DIRECT Newsline, May 13, 2002 I think Happy Dan is a hoot and a great idea! Happy Dan calls to mind a time

  • Agencies

    letters to the editor

    So Much for Visionaries I happened to see Ray Schultz’s editorial (Direct Hit, March 15), and couldn’t agree more with the points he made. When Wunderman

  • Letters to the Editor

    Re: DMA Cites Five Companies for Ethics Violations, DIRECT Newsline, April 9 C’mon DMA…stop the hypocrisy! Look at member ethics violations first. The

  • Letters to the Editor

    Re: Loose Cannon: Keep Your Eyes on the Fries, April 8, 2002 As a company that has their own catalog / Internet division as well as an inbound (service

  • Agencies

    letters to the editor

    We’re Just Awful Well, this was very confusing. A large three-quarter-page picture and headline of Ship Shape about Holland America and under that the

  • Letters to the Editor

    At the same time corporate marketing departments are making significant investments in complex and expensive Customer Relationship Management systems

  • Letters to the Editor

    Your Loose Cannon column was so well put (“Where Have You Gone, Customer Centricity?” DIRECT Newsline, March 25). I really enjoyed it. When will companies

  • Agencies

    letters to the editor

    Write It Right Herschell Gordon Lewis’ curmudgeonly grump (A Modest Proposal, DIRECT, January) covered some language differences rather handsomely. Yet

  • Agencies

    letters to the editor

    Rx: Remedial Copywriting Hooray (not Woooo) for Herschell Gordon Lewis! His skewering of stupid copywriters is right on target (Curmudgeon-at-Large, DIRECT,

  • Letters to the Editor

    Howard Flood Remembered Re: (LIST VETERAN HOWARD FLOOD DIES, DIRECT Newsline, Feb. 26, 2002) I, along with many members of the DM sector in Europe, are