Topic

Letters to the Editor

  • Letters to the Editor

    Steve Kalsch, Dustin Wilson and Bill Cartwright of XP Innovation, LLC take strongly worded exception to UPS’s new sampling and promotions program. Does it, as they claim, threaten to circumvent list broker functions and provide unwelcome access to hotline customers? Their arguments follow.

  • Letters to the editor

    Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It’s actually quite cut and dried if you look at it. In the short term, marketers

  • Letters to the Editor

    B-TO-B DM TESTING Just read Ruth Stevens’ article (Scaled-Down Testing, November) and thought it was great. I took away several ideas for testing.Scott

  • Letters to the Editor

    TESTING CANADIAN WATERS It was extremely reassuring to read Larry Riggs’ article Northern Exposure (September). I assisted in launching Crest Fruit Inc.’s

  • Letters to the Editor

    SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey’s article Mad Money (August), I just have to say that my mail is replete with starbursts and

  • Letters to the Editor

    Letters in response to “Loose Cannon: Eighty Five Million New DMers Could Use A Handout”, Direct Newsline, Monday Sept. 22, 2008

  • Letters to the Editor

    A letter in response to Loose Cannon: Have I Got A Candidate For You!

  • Letters to the Editor

    Letters in response to Loose Cannon: Go Ask A.L.I.C.E., Direct Newsline, Monday, Sept. 08, 2008. (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-go-ask-alice-0908/) Another reader rises to the challenge of trying to have an intelligent chat with an automated response bot.

  • Letters to the Editor

    Letters in response to : Loose Cannon: Go Ask A.L.I.C.E., Direct Newsline, Monday, September 08, 2008 (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-go-ask-alice-0908/)