Lead generation Archives - Page 2 of 35

Study Shows Lead Generation Struggles

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.

Agencies

Marketers Need a Better View of the Customer Journey: ANA

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

Acquisition

4 Tips for Selling to CMOs

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Acquisition

Successful Webinars Start With an Optimized Registration Page

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

Agencies

4 Ways to Survive Today’s Data-Driven Marketing World

Hey CMO! You’re under qualified! Get a math degree.

Agencies

Creating a Data Centric View of Customers

Having a customer-centric view is great, but a data-centric view can help you understand intent.

Data & Analytics

B2B Marketers Creating More Content Than Ever: Report

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Agencies

5 Steps for Assessing Marketing Technology Business Value

Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.

Agencies

Sorting Out the Chaos of Marketing Tech Change

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

Data & Analytics

How Millennials Will Change Marketing and the Workplace

Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.