Influencer Marketing
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Demand Gen
Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
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Engagement
10 Ways to Ensure Influencer Events Impact the Bottom Line
Ten tips for creating a killer influencer event.
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Social
How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
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Demand Gen
Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse
What brands should consider when tapping virtual influencers for their campaigns.
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Social
Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
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Data & Analytics
Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
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Social
How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
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Social
Pinterest Launches New Social Commerce Features Facilitating Shoppable Video
The platform announced it has added several features to make online shopping easier.
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Engagement
What to Expect From the FTC’s Updated Enforcement Guidelines on Influencer Marketing
Throughout the pandemic, we’ve seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.
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Video Marketing
Gap CMO on Connecting With Consumers on an Emotional Level Through Content
How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.
