Influencer Marketing
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Marketers on Fire
Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools
Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.
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Acquisition
Siggi’s Taps Peloton Instructor Emma Lovewell as Brand Ambassador in Customer Acquisition Push
Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.
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Social
Building Brands on a Budget: Strategies for Success With Less
Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.
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Social
The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Three considerations to ensure success when an influencer or creator joins the team full-time.
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Social
Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
How brand lift studies can help marketers measure the impact of influencer marketing campaigns.
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Digital
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
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Demand Gen
What the ‘Barbie’ Movie Taught Influencer Marketing About Authenticity
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
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Demand Gen
Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
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Engagement
10 Ways to Ensure Influencer Events Impact the Bottom Line
Ten tips for creating a killer influencer event.
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Social
How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
