Generative AI Archives - Chief Marketer

AI

CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing

Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and more marketing initiatives.

AI

Thirdlove CMO Prepares for AI Shopping Shift

At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.

Stitch Fix CMO on rebrand, influencers and AI tools

Shopper/Retail

Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools

Stitch Fix is more than a year into its rebrand, which positions the apparel retailer as ‘empathetic’ to shopping frustration. CMO Debbie Woloshin sits down with Chief Marketer.

Marketers

How Manscaped Keeps Its Culture of Creative Experimentation Buzzing

Chief Marketer spoke with Manscaped CMO Marcelo Kertész about risk-taking in brand marketing, striking a balance between brand and performance, and what political campaigns taught him about staying agile.

Tech & AI

How Target Is Revamping its Search Strategy

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents.

AI

Omnisend Survey: Shoppers Warming to Gen AI Tools, Though Concerns Remain

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI.