Gen Z Marketing Archives - Chief Marketer

Marketers on Fire: Hinge CMO Talks ‘No Ordinary Love’ Campaign and Gen Z Marketing

We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.

Acquisition

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

Digital

Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

Video Marketing

Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

Demand Gen

Canon’s Coral Reef Project Taps Gen Z Creators to Spread a Message of Sustainability

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.