Gartner

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  MarTech

  Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

  The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.

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  Data & Analytics

  Martech Innovation: Gartner’s Hype Cycle for Digital Marketing 2020 Report

  Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.